When a small coffee shop, Coffee Milano Cafe, in Middleboro, Massachussetts decided to offer free coffee to anyone, as long as they entered the shop and danced for 5 seconds, they thought they had a fun promotion that might get some new customers and a little buzz. When the TikTok video of people dancing went viral, they suddenly had millions of fans around the world, and just as importantly, they had spread a lot of joy.

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