As part of Wachovia's Healthy Connections program, employees with PCs receive a 55-second dose of health and wellness-related information each week that is delivered with the company's daily desktop video news program. The desktop videos launch automatically when users turn on their computers, and are replayed in the company's break rooms, common areas and financial centers throughout the day. These offerings are a core part of Wachovia's wellness culture, says Donna Shenoha, the company's vice president and senior consultant of health and welfare. She adds that the company's new Intranet platform offers social networking options as well as the option to "push out" messaging by targeted areas --- either geographically or by employee "affinity groups." Shenoha, along with Heath Shackleford, senior director of marketing and communications at Healthways provided the inside details on the innovative strategies that their organizations use to promote their wellness programs that engage and motivate participants during a May 21, 2008 webinar, Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members.