While analysts are divided over the future demand for the latest iPhone, some are now prophesizing that hey, consumers might be turned off by a stupid expensive price tag. Like a $1,000 smartphone. Sinolink Securities analyst Zhang Bin walked back his iPhone X sales forecast on Monday, predicting in a report that Apple will ship 35 million of the devices in the first quarter of 2018, which is about 10 million less than his original estimate.