Waitrose is investing £100m to lower prices across hundreds of everyday products.

The massive value campaign will mean almost a third of the Waitrose Essential range will receive an average 14% price cut, while products like cheese, butter, bananas and pork sausages will also be cheaper.

The Gazette’s Bupesh Jain sat down with James Bailey, Executive Director, Waitrose, to talk about the value campaign. You can watch the interview below, or click on the link above.

You can watch the interview, in full, on the Gazette website. Or read a condensed version of the interview in the Gazette PDF magazine, available from Friday 17 February.