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Wakefit's Sleep-Centric Growth Marketing Strategy
Here's how Wakefit turned mattress marketing into a sleep revolution using humor, data, and D2C strategy to build a ₹1,000 crore brand in India.
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By Angad SingiHere's how Wakefit turned mattress marketing into a sleep revolution using humor, data, and D2C strategy to build a ₹1,000 crore brand in India.