During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Joan Silver, the VP of Marketing at Sixgill. Joan talks about her experience in digital marketing - which began with an internet pioneer, Mapquest. Joan talks about the addiction of going along for the ride in a venture like Mapquest and how some of what she learned applies today. With experiences of more than a decade in B2B marketing, Joan brings a lot to the table with her role at Sixgill.

Highlights

• Joan starts the conversation by providing some insight into her past working experience in digital marketing.
• She started her career with Mapquest which offered free maps and driving directions to anyone who had internet access.
• She worked with Mapquest for over a decade and learned about B2B marketing as the company transitioned from B2C to more enterprise customers. 
• At Mapquest, she worked with brands like Walmart who used their services for transportation, logistics, and supply chain applications.
• She explained how Mapquest launched her career in the combination of B2B, B2C branding.
• The goal of  MapQuest was to make maps ubiquitous, to make online digital mapping ubiquitous and accessible to everyone.
• Joan discusses the exciting challenges with Sixgill and how the company helps others manage the data associated with the internet of things.
• Sixgill also helps companies in solving the accurate and continuous collection of data, through maintaining its integrity with a blockchain solution for data security. In this way, Sixgill makes sure that data does not tamper.
• For the most part, Sixgill is a B2B tech company, but there are some applications applicable in a B2C context.
• Joan mentioned that a journey from MapQuest to Sixgill has been remarkably successful and a great learning opportunity.
• Joan discusses the types of customers the company targets and how it’s more of a horizontal market versus a select group of industry verticals.
• Sixgill has worked successfully within the construction space and healthcare, by helping companies eliminate the manual process of data automation.
• Sixgill is associated with quite a few cutting edge technologies and video AI is a very interesting use case for customers across several industries.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.