Cold Star Project

Walker Deibel - Outsmarting The Startup Game - Cold Star Project

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Buy Then Build author Walker Deibel is on the Cold Star Project, and host Jason Kanigan is asking some tough questions. Rather than building a business from scratch, Walker recommends buying an existing business with a proven market that's interested in what you want to sell. We discuss: 


  • What Walker says when people have the belief that you must have lots of cash available to be able to buy an existing business  
  • What the biggest “yeah but” is he's encountered from people who have read the book  
  • What Walker recommends to do when you’ve found a business where one partner is eager to sell, but other partners are not  
  • When a mechanism like a leveraged buyout is a bad idea
  • Why operations as a topic isn't covered much in By Then Build, while the “math of the business” is well covered  
  • What sort of problems company owners approach him about helping them fix, and whether they often have the wrong idea about what you do, or are typically “pre-sold”.   


    • Four opportunity quadrants screenshot: https://coldstarproject.com/deibelquadrants


    Buy Then Build on Amazon (NOT an affiliate link): https://coldstarproject.com/buythenbuild


    Buy Then Build website: https://buythenbuild.com/ 


    Talk to Cold Star: https://coldstartech.com/bookcall

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    Cold Star ProjectBy Jason Kanigan
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