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The Ampersand Unplugged brings you an audio version of our May 2026 edition of The Ampersand, read aloud by the author. In this milestone 200th edition, Adam reflects on what you find when you stop looking at the mannequin in the window and walk the shop floor instead.

From touring client sites across Alberta to a fumbled answer under hot lights at an awards luncheon, he makes the case that the real story of any business—including his own—is never found out front. It's a little further back, with the people who show up every day and do the work.

You can find the full written blog on our website here.

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