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In this month’s episode of Trail Tales WA, we sit down with Mikaela from Paddy Pallin to explore what it truly means to be values-led in the outdoor retail space.
Mikaela shares how connection, sustainability, and community sit at the heart of Paddy Pallin’s approach — from the way they support customers on their adventures, to how they show up for the broader outdoor community. We dive into why representation and diverse voices matter in adventure spaces, and how ambassadors play a vital role in creating a more inclusive and welcoming outdoor culture.
We also unpack the community projects and events Paddy Pallin is most proud to be part of — initiatives that go beyond gear and sales, and instead focus on building meaningful relationships, supporting people on the trails, and protecting the places we love.
This episode is about purpose-driven business, community connection, and the power of aligning values with action — on the trail and beyond.
To find out more about Paddy Pallin's community work visit - https://www.paddypallin.com.au/paddysdiaries/community.html
Check out all of Paddy Pallin's ambassadors including the ones mentioned in this episode - https://www.paddypallin.com.au/paddysdiaries/community/ambassadors.html
You can also check out any of Paddy Pallin's future events here - https://www.paddypallin.com.au/paddysdiaries/community/events.html
Trail Tales IG www.instagram.com/trailtaleswa
To find out more visit https://offthebeatentrackwa.com.au/trail-tales-podcast
Music by - Music by Andrii Poradovskyi from Pixabay
Hosted By: Tracy Jones
Produced By: Cindy Jones
By Tracy & Cindy JonesIn this month’s episode of Trail Tales WA, we sit down with Mikaela from Paddy Pallin to explore what it truly means to be values-led in the outdoor retail space.
Mikaela shares how connection, sustainability, and community sit at the heart of Paddy Pallin’s approach — from the way they support customers on their adventures, to how they show up for the broader outdoor community. We dive into why representation and diverse voices matter in adventure spaces, and how ambassadors play a vital role in creating a more inclusive and welcoming outdoor culture.
We also unpack the community projects and events Paddy Pallin is most proud to be part of — initiatives that go beyond gear and sales, and instead focus on building meaningful relationships, supporting people on the trails, and protecting the places we love.
This episode is about purpose-driven business, community connection, and the power of aligning values with action — on the trail and beyond.
To find out more about Paddy Pallin's community work visit - https://www.paddypallin.com.au/paddysdiaries/community.html
Check out all of Paddy Pallin's ambassadors including the ones mentioned in this episode - https://www.paddypallin.com.au/paddysdiaries/community/ambassadors.html
You can also check out any of Paddy Pallin's future events here - https://www.paddypallin.com.au/paddysdiaries/community/events.html
Trail Tales IG www.instagram.com/trailtaleswa
To find out more visit https://offthebeatentrackwa.com.au/trail-tales-podcast
Music by - Music by Andrii Poradovskyi from Pixabay
Hosted By: Tracy Jones
Produced By: Cindy Jones