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What if the key to success isn't flashy tactics or being everywhere at once, but clarity, strategy, and the courage to say no?

In this episode, we explore the story of a marketing veteran who’s weathered decades of disruption, worked with the world’s biggest brands, and still believes the most powerful strategy is human connection. From surviving burnout to building systems that serve both businesses and customers, this conversation is packed with hard-won lessons and fresh insights. You’ll hear about:

• The mindset shift from shouting to guiding
  
  
• Why most small business marketing fails (and how to fix it)
  
  
• A powerful reframe that replaces "call to action"
  
  
• The underrated impact of humor, humility, and staying curious
  
  

If you’ve ever felt overwhelmed by digital noise, stuck in marketing chaos, or unsure where to focus your energy, this episode is your grounding force.

Connect with James here:

Website: https://inn8ly.com/

LinkedIn: https://www.linkedin.com/in/jameshipkin/

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Connect with Dionne Malush

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