In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco takes a deep dive into two of the most controversial recent logo redesigns—Walmart and Jaguar. At first glance, both updates seemed unnecessary, even misguided. But could they actually be marketing brilliance?

Jim unpacks why Walmart’s barely noticeable tweaks might be more strategic than they seem and how Jaguar’s complete rebrand—featuring that bizarre capital “G”—is infuriating the design world. He also explores the psychology of brand updates, when minor refinements make a huge impact, and when it’s time to scrap everything and start fresh.

Are these logo changes genius, or just a waste of good branding? And what can marketers learn from these high-stakes brand decisions?

LINKS:

• Aldi’s Smart Social Post About Walmart’s “New” Logo
• Allan Peters’ Walmart Logo Video
• Allan Peters’ 47 Brand Logo Redesign Video
• Allan Peters’ Jaguar Logo Redesign Video
• Jaguar’s “Copy Nothing” Promo Video

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X