In this episode of Founders, Future, with host Mishal Saeed, we dive into the dual ventures of Jonathan Pixley—co-founder of NIL platform MatchPoint Connection and founder of leadership coaching firm Train Lead Win (TLW). Jonathan shares how his background as a basketball coach and NIL innovator inspired TLW’s mission to bridge athletic discipline with executive leadership. He breaks down TLW’s unique 12-month coaching framework, which blends professional development with personal wellness, and reveals how his team is scaling impact through podcasting, youth mentorship, and an upcoming subscription platform—all while staying true to their "Walmart over Mercedes" ethos of accessibility.

Jonathan also unpacks the challenges of balancing hands-on coaching with scalable systems, from refining lead generation to training future coaches within TLW’s "army." With candid insights on niching down in the crowded executive coaching space and adapting to the chaotic NIL landscape, he emphasizes authenticity over transactional growth: "If you feel your message is worth hearing—and we do—you have to reach as many people as possible." A must-listen for founders navigating service-based scalability and mission-driven growth.