# Walmart Stock Rises as Streaming Perks Boost Membership Strategy - Market Analysis
Discover how Walmart's stock climbed to $101, gaining 1.5% as the retail giant expands its Walmart Plus membership with free Paramount Plus and Peacock streaming services. Our latest podcast episode analyzes how this Amazon Prime competitor is leveraging price rollbacks during inflation while achieving 4.6% comparable sales growth. With analysts setting a $111 average price target and bullish options activity, learn why WMT remains a focal point for investors seeking stable retail exposure with growth potential in the competitive streaming landscape.
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