Uncharted UX

Walmart & Target


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This episode we review a classic case study on retail. Why is the Walmart experience different than the Target experience? Walmart, from inception, is a logistics company. That efficiency and “no fuss” transparency is still seen and felt today. Target, born from great departstore model, feels homey and personal. What design aspects physically create these feelings and ultimately the user experiences with both brands.
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Uncharted UXBy Valerie Trent