The company has added billions to its value and revenue with its Prime membership programme and is now causing retail giant Walmart to change its strategy.

A Recode report said that Walmart has been working on paid membership programme for over the past 18 months, Walmart+.

A Walmart spokesperson reportedly confirmed that a membership programme called Walmart+ was in development but declined to provide other details.

In the Indian context, it is to be noted that Walmart’s ecommerce investment, Flipkart, already has a loyalty programme— Flipkart Plus.

Flipkart Plus is a no-fee membership programme. | To read full story, visit https://startuparound.com/read/1582979404.5492365/Walmart-Working-On-Revamped-Membership-Plan-To-Challenge-Amazon-Prime?ref=audio_experience