In this episode of the Why Should I Refer You? Podcast, Mike is joined by Walter Pollard, Founder at Brand Fuzion, and a strategic innovation strategist. Mike and Walter discuss sales strategies, referrals, and the impact of AI on business growth. Key points from the podcast:

1. The importance of being relevant and timely in sales, focusing on customers' needs rather than just leads.
2. The value of building relationships and trust with potential clients and referral sources.
3. The role of AI in sales and business strategy, including its use for prospect research and customer insights.
4. The need for businesses to develop an AI strategy and roadmap aligned with their overall objectives.
5. The potential of AI to empower referral sources and improve the referral process.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/

Connect with Walter on LinkedIn: https://www.linkedin.com/in/walterpollard/

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