Max is an entrepreneurial, visual artist, who was born and raised in Wanaka. He describes the town as a unique ecosystem; the perfect breeding ground for good ideas, and a place for entrepreneurs to flourish. He talks about how his parents shaped his analytical and creative thinking and what this means for his commercial life as an artist. Max and Jo talk about the mystery of where ideas come from. Max theorises that creativity begets creativity and that ideas need to be captured, then boiled down to their essence. He says, “there is a volatility with ideas... you can't tame creativity” and although he feels the urgency to grab hold, he also has faith that more ideas will come to him.  Hear about Max’s most recent adventures learning about the value of art in New York and tailoring in London. Enjoy this wide-ranging and intriguing discussion with Max de Roy.