This episode features the insightful Wanda Cardenes. Wanda is the Digital Marketing Manager at ENEA AdaptiveMobile Security. Wanda talks about how she would start her marketing for any business. By looking at the current industry, who are the competitors and asking questions like who is the target audience? The next part of the chain is analytics. Wanda uses a Hubspot marketing platform integrated with Salesforce and Zoom. Which creates a better understanding of their customers and allows Wanda to create buyer personas. From there she builds out content specific to the different audiences. Virtual events using zoom seem to be a rich source of content recently. We lastly discuss the metaverse and how their virtual events could be the next space worth exploring for marketers. This is an episode perfect for anyone who is involved in building out digital plans.