Look at headlines and a recent headline in regards to McDonald's.

https://www.youtube.com/watch?v=rNXrbGNthKs

Transcription

Want attention? Watch the headlines.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Headlines are funny thing, headlines they exist in all forms out there. Okay.

And so whether you're talking about videos on YouTube, whether you're talking about links that you're clicking on, but the specific thing I wanted to point at, is actually News Headlines.

News is a great place to look at these types of things. And you could still see it, when you're, when you're shopping in a grocery store, you could still see tabloids, which have amazing headlines, or the magazines that are sitting on the rack next to that on your way out the door.

Those have great headlines, they can be very specific to the audience they're trying to reach. But if you look at the headlines you think.

What attracts my eye first what words attract my eye?

Me personally, and I'm talking about you ask yourself that but you could really do it when looking through the news online.

Just go to a new site or go to one of these sites that has a lot of different news, go to Google News, or what have you. Just search through the headlines and look at what attracts you.

Look at what really attracts you a little bit to read the whole thing?

Which word is it that pulled you in and what's that say about you?

And then watch for the ones that are nearly impossible to pick out.

Look at this one. That is from the New York Post, which really do have good headlines. I mean, they're known for their sensationalism, they kind of go after a lot of that. But they really do have these sensational headlines.

Here's one talking about the thing that you definitely don't want to drink at McDonald's. Does that pull you in?

I mean, anybody that that ever goes to McDonald's at all?

Or even if you don't go to McDonald's, you're you kind of want to know what that is. What is the one drink that you don't want to drink at McDonald's?

My first thought was the milkshakes because the last time I had a milkshake at McDonald's, it tasted like melted plastic. It was horrible. But maybe it maybe it's something else.

What is it?

What is it I'll tell you at the end, but doesn't drive you a little bit nuts?

A lot of you are going to be clicking off of this just to go see what the answer is. If you wait till the end of the video or the audio here, I will tell you what it is but that's look at how it puts it. Its hooks in you.

If you can have that type of curiosity-based headline, oh, man, that's fabulous. And that doesn't. I know you're not on. I'm not saying you're out there putting out news stories.

But I'm saying if you're trying to get the attention of anybody, a prospective customer or client if you're trying to get the attention of a donor if you're in a nonprofit, and you're looking for donations, no matter what it's the same idea.

If you can get really good at grabbing attention with nothing more than a couple of words, just a string of words put together.

If you can do that, you can print cash. In the end, that's what it comes down to. You can or produce whatever you want to produce. The famous copywriter Gary Halbert was famous for putting out an ad for a girlfr...