What The Frac? | Your Fractional Executives

Want Compelling Stories? Discover the Secret to Making Them Unforgettable with Laura Nespoli


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In this episode of What The Frack Live, Nicole and Tamara are joined by Laura Nespoli, founder of Meshin Movement and Group Strategy Director at Article Group. They dive deep into the art of strategic storytelling for entrepreneurs and brands. Laura shares actionable insights on building a core narrative, aligning teams around a unified story, and using frameworks like the "Four C's" to create emotionally resonant messaging. Discover how storytelling can drive growth and purpose-driven marketing in today’s landscape. Don't miss it!

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What The Frac? | Your Fractional ExecutivesBy Nicole Zeno and Tamara Laine