Consider this: Most nonprofit organizations want "real relationships" with their donors. But they communicate with donors as infrequently as possible, and when they do, they tend to talk only about themselves. What kind of relationship-building is that?

We'll examine three ways to walk the talk if you really want to build relationships with donors:

1. Communicating frequently enough.
2. Talking to donors about donors.
3. Reporting back to donors about the impact of their giving.