Thoughts on the good and bad of wants and desires.

https://www.youtube.com/watch?v=G_RcQU4Qwe0

Transcription

Want the double-edged sword?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm going to give the sword back to the Black Knight over here. And let's talk a little bit about what wants his desire right in business. It is the place where you can come right out and talk about desire directly.

Even though it fuels most people most of the day, most of the time, it really is, it's the thing that makes us do, what we end up doing is our desire to do it our want to do it. That's why so many people don't do what they need to do they do what they want to do, they follow their initial desire.

Now, this has bad connotations, obviously but it also has good connotations in a marketplace economy as we have in the United States or the partial marketplace economy.

You it has a whole lot of benefits to it, it brings about innovation and everything else, I'm not going to get too deep into that on whether one does a good thing or not a good thing.

The plain fact of the matter is, if you're looking to sell anything to anyone, you got a product, you got to service anything, you have to understand or constantly get to understand more and more about what and I'm going to talk about the double-edged sword of it.

I'm going to talk about the fact that we and I talk about this a lot here is we talk about the customer and the client and the end, the end person whoever you're working with, if you're bringing on a patient, it doesn't matter what circumstance if you're attempting to get somebody to do something, you have to play to what it is that they already want.

You have to either know what that is or find out what that is and then you have to play to it and show how your widget your service, your church can get them what they already want.

Not an easy task and at the same time, here's the other edge of the sword that I don't talk about as often you have to keep an eye on what it is that you want in the back of your mind, but not in the front. Okay.

So you really have to get good at setting your wants aside while attempting to help other people achieve their once.

It's a natural thing because if you are too consumed with your own once it changes your behavior.

This is really apparent in one on one sales environment and I'm not just talking about a used car salesman, I'm talking about any situation where you're in a conversation with somebody attempting to take them from where they are to purchasing something that you have or doing a certain action that you want them to do.

It could be that you're looking to get them to donate to a charity, it doesn't matter. It's the same process no matter what different wants, perhaps, but it's the same process.

So in that process, if you are focused too much on getting them to do what you want them to do, because you want the end result that's going to come from that, meaning you're going to get a paycheck from you're going to get something if you pay too much attention to what you want.

It messes up the whole feel of it and people can sense when somebody is pushing them to do what they want them to do versus what they themselves want to do if that makes sense.

This is very, very, very prevalent, like I said, in one on one interactions. It gets a little bit more dissonant as you start talking about marketing and start having a distance between the person doing the sale and t...