They lead with their goals, their pitch, their calendar.

But what if the real strategy… was anchoring yourself in their world?

In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star  @shaycarl  —and turned a cold message into a real collaboration.

This isn’t about being sneaky—it’s about showing up with relevance.

👉 Try this strategy and let us know how it goes—we just might feature your story next.

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