Vincent Pueraro and Ivan Wang analyze an ad campaign for an online course that trains people into Chinese influencers. They discuss how a group of popular Bilibili influencers, CrazyAngry, that now run a Multi-Channel Network (MCN) have designed a clever business model where they recruit young people to join an online bootcamp, train to become influencers and eventually retain the most popular newbies as part of their MCN. Vincent and Ivan explain the effective conversion tactics used and the 1 thing Ivan would have done to increase the click-throughs on this WeChat Moments ad post.

_______

Follow us @ChinaAdLibrary

*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

Hosted on Acast. See acast.com/privacy for more information.