Rolls-Royce sales numbers just came out and it's another win. They're saying it's because of their bespoke automobile design program, but is that true? As supercar sales start to flat-line, can atalier design save it? Today we discuss why custom cars have actually been with us all along and nobody really realized it and what it could mean in the coming year for brands like Lamborghini, Ferrari, Porsche, Maserati and many more.

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