This week on The Big Idea with Elizabeth Gore, Garden Society Founder & CEO Erin Gore joins the show to answer the question: How do I build a new industry? Both women look back at The Garden Society’s history, the challenges Gore faced as she entered a budding new industry, and how pivoting lead to her company’s success.

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Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.