Fact: question-based content will only continue to grow in popularity over the next few years. How do we know? Three names: Alexa, Siri, and Google Home.

As more voice-activated devices are introduced to homes and offices around the world, searches in the form of a question will become the search style of choice for many users.

Your audience has so many questions, questions that you as a subject matter expert in your industry have a great opportunity to answer.

So, where do you find those questions? You need to go where your target market is already spending their time.

Over the next few days, I’m going to share ideas on how to find and answer your target market’s questions on specific platforms, like LinkedIn, Instagram, YouTube, Quora, Twitter, and more.

You will learn platform-specific tips and techniques for how to answer questions better than anyone else for your target market.

For now though, make it a great day!

Keynote Clarity for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”