When you look at the most successful companies in the world, they are almost never just one simple service.

While every startup probably sees themselves as becoming a platform play eventually, the fact is it’s hard to build one.

“Because, like all companies, platforms must ultimately perform better than their competitors.

In other words, it’s not cheap or easy to build a successful platform, but the rewards are vast.

As Cusmano, Yoffe and Gawer point out their studies have found, “…Platform companies achieved their sales with half the number of employees [of successful non-platform companies]. | To read full story, visit https://startuparound.com/read/1585951207.738404/Want-to-survive-the-downturn?-Better-build-a-platform-–-TechCrunch?ref=audio_experience