Brian talks about Orson Welles class War of Worlds that used to be played on the radio during Halloween.

https://www.youtube.com/watch?v=VhhwmXzFWKc

Transcription

War of the world's content marketing lesson.

Hi, I'm Brian Pombo, welcome back to Brian J Pombo Live.

I want to talk with you a little bit in celebration of Halloween.

Famous Halloween episode that gets played every year on live radio and you can always find a copy somewhere on YouTube or anywhere else online of Orson Welles, classic War of the Worlds radio broadcast.

I want to talk about the lesson that you can learn for your business. Okay, if you're doing any form of content marketing whatsoever,

I'm going to recommend that you step back and really look hard at your strategy. Okay, because of how you build that out. And I want to get into what War of the Worlds has to do with that, I've always had an interest in old-time radio.

So all the stuff that was all the drama that was played out on radio before television came about. So we're talking 30s 40s 50s. And so I have a really strong interest in this. But if we're talking content marketing.

Content marketing is one of those things that requires a plan, it requires really distinct, planning out and looking from a distance and having a good idea about where you're going with it and making sure that it actually gets there.

One of the books I wrote a book called, 9 Ways to Amazon-Proof Your Business.

It's all about this process from a kind of a wider view of kind of determining what you're going to do with your content marketing, and why even though it doesn't say content marketing in the title, but go grab yourself a copy, you can get a free one, if you want.

They're available right now Free copy at AmazonProofBook.com.

Let's talk about the war of the world, shall we?

Orson Welles was a natural at publicity.

He just understood this stuff. It's amazing that he did not do more of it throughout his lifetime. I think he got shy because of a lack of funding for his movies and so forth. But in general, he understood it to some extent, especially when he was younger.

And he definitely understood it when it came to his radio show Mercury Theater on the air.

This wasn't the only time he had done anything that was outrageous. He was trying outrageous stuff all the time, anything to get attention, anything to get a headline, he was always trying to get the press to pay attention, and to get and he knew that by doing that he would automatically get attention well, even if it's initially considered negative.

Now there's a whole lot of mythology around War of the Worlds and a whole lot of that is because Orson Welles created it from the very beginning.

He and throughout the years throughout his whole life went back, and when talking about it, he would throw in extra items that weren't discussed earlier on. So it's tough to tell what's true and what's untrue.

In later years, he would say that the police showed up and tried to get them to stop broadcasting. When I was a kid, they always talked about this huge, widespread panic across the entire country over this one episode.

And there are bits and pieces about that, in fact, I'm going to put a link in the description, which, depending on whether you're listening or watching this, you can also find at BrianJPombo.com.

Under this, this blog post,