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WardsAutoPodcastEp43 - The Era of Electrification with Jennifer Brace Ford Futurist
Automakers have been grappling with when and how much to invest in BEVs, PHEVs, HEVs, and some have invested too early or did not invest in hybrids in time for demand to spike. Predicting the future is tough. Host David Kiley talks this week to Ford's Chief Futurist Jennifer Brace about this challenging time to be a futurist.
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By WardsAutoAutomakers have been grappling with when and how much to invest in BEVs, PHEVs, HEVs, and some have invested too early or did not invest in hybrids in time for demand to spike. Predicting the future is tough. Host David Kiley talks this week to Ford's Chief Futurist Jennifer Brace about this challenging time to be a futurist.