In this episode of Accidental Salesforce Admins, host Robert Sur shares how he transitioned from a frustrated Salesforce admin—struggling to get sales reps to enter data—to a strategic leader who effectively drives change. He explores the turning point in his approach and how understanding, alignment, and team-focused strategies can replace forceful reminders.

Best Moments:

(00:59) The frustration of seeing a problem but facing resistance to change

(02:13) Struggling to get sales reps to enter data—and the toll it takes

(05:19) The turning point in Robert’s approach to stakeholder management

(07:46) Understanding the sales team’s perspective and challenges

(08:18) Creating a team-oriented approach to data entry

(09:45) Introducing “data entry greatness” and its positive impact

(10:30) Building accountability and reinforcement into daily rhythms

(11:35) Moving from forceful tactics to understanding and alignment

(12:25) Encouragement to lean into discomfort and try new approaches