Digiday Live

Washington Post CRO Jed Hartman: For brands, 'politics is the new pop culture'


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Political news may be driving subscriptions and engagement for publishers in the Trump era, but advertisers remain skittish around buying space next to political news. But Jed Hartman, CRO of the Washington Post is confident that it's just a matter of time until brands find the right space for their messages. He joined Digiday’s senior editor, Lucia Moses, at the Digiday Publishing Summit in Vail, Colorado for a discussion on how to make the ad model work for everyone.

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