This WM20s series features dope guests from all creative fields. This weeks guest is Sid Benitez, founder of EVERYTHING IS FAKE EVERYTHING IS REAL a lifestyle brand based in NYC. He is also known in the DJ scene as PlayTheMusic. Listen to hear us talk to Sid about everything from his start as a DJ and the stories that come from working in the nightclub scene, the journey that led him to start E.I.F.E.I.R. and his take on duality in life, and the importance of shadow work and self-care.