Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots.

Here's what we cover:

• Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching

• The "sole sponsor" question every event organizer should ask

• How to integrate a sponsor when they can't physically attend

• The exact moment I realized books-in-hands wasn't the real goal

• Why I traded "sponsored by" slides for newsletter reach

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Follow our guest: George Blackman

https://www.georgeblackman.com/

Chapters:

• 00:00 George Pitches His UK Creator Event

• 02:41 Event Format: Premium, Implementation-Focused

• 05:24 The Sponsorship-Skeptic Attendee Problem

• 07:01 How Would Integration Actually Work?

• 10:27 The Physical Attendance Challenge

• 13:05 Books vs. Coaching: What's the Real Goal?

• 16:01 Budget Reveal and Deal-Making Mode

• 19:51 Reviewing Package Options Live

• 24:17 Choose Your Own Adventure Negotiation

• 28:31 Final Deal: $2K for Package 2.5

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])