Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Watch Me Negotiate Live On Stage


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I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock.

Here's what we covered:

  • Why clarifying questions beat defensive responses when brands challenge your pricing

  • The "can I get back to you" line that stops aggressive discount negotiations cold

  • How to handle the "we'll give you equity instead of cash" pitch without torching the relationship

  • Why slamming the door on small budgets kills your long-term pipeline

  • The landing page audit that turns you from "another newsletter" into strategic partner

You'll hear real creators navigate uncomfortable scenarios - from the Penny Saver comparison to affiliate-only offers - and learn exactly what to say when brands test your boundaries. Plus, the psychology behind why educating difficult prospects actually increases deal size.

This was recorded at Matt McGarry’s Audience Camp: https://audience.camp/

Shout-out to Matt and Ahrif for inviting me and allowing me share this with you!

Come to Sponsor Games (March 15-18, 2026: https://www.sponsorgames.com

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Opening the Negotiation Roleplay Game

01:24 Ed's Challenge: Handling Price Comparisons

04:32 Janelle's Dilemma: Unexpected Event Requirements

09:24 Jonathan's Scenario: The Equity Pitch

12:37 Rory's Test: Competing with Low-Cost Publishers

16:05 Why Auditing Sponsor Funnels Is Your Job

19:15 The Affiliate Program Pivot Strategy

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])

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Sponsor Magnet: Attract, Price, & Execute Dream PartnershipsBy Justin Moore