During our visit of the A. Lange & Söhne manifacture in Glashütte, We sat down with Wilhelm Schmid, chief executive of A. Lange & Söhne, now the longest-serving brand boss in Richemont Group. Wilhelm Schmid assumed the role of CEO at A. Lange & Söhne in 2011.

With a profound love for both timepieces and automobiles, he has successfully transformed his passion into a profession for the second time in his life.

Following our exclusive visit to explore the "secret rooms" of the brand, we seized the perfect opportunity to engage in a conversation with Mr. Schmid and gain insights into how it strategically navigates the challenges that lie ahead in the ever-evolving landscape of high end watchmaking.