We’re back with Season 2 of Marketing Gossips!

In this insightful episode of Marketing Gossips, we explore everything you need to know about Return on Ad Spend (ROAS)

and how to optimize your ad performance to scale your business. From pre-COVID to post-COVID trends, we break down key strategies and metrics that drive profitability, including:

• How industries have seen the highest ROAS and how it’s evolved.
• The shift from traditional marketing to performance marketing and why businesses are focusing on repeat customers over single purchases.
• The challenges of building a marketplace vs. a D2C brand, and why it’s harder to scale the former.
• The right way to measure ROAS, and how metrics like AOV (Average Order Value), conversion rates, and CTR (Click-Through Rate) can boost it.
• App generation and lead gen ROAS strategies to increase customer acquisition and retention.
• The importance of a high-converting landing page to improve conversion rates.
• Understanding break-even ROAS and using blended ROAS vs dashboard ROAS for effective ad spend management.

Whether you're in eCommerce, lead generation, or app marketing, this episode covers proven methods to optimize your ROAS, increase AOV, and improve conversion rates. Tune in to learn actionable tactics for scaling your business with smarter, more effective ad strategies!