WATERLINE ARTICLE #6: Scarcity Drives Behavior.
Understanding that scarcity drives behavior will help you better see that change freaks people 
out. It puts people in a primal state and fear based behavior takes over. We as leaders have to 
recognize this and we need to learn how we are going to lead through that. Join Scott this week as he discusses the effects of scarcity on behavior in this time of Churn. 
 

CONTEXT ON THIS SERIES
In 1917, T.E. Lawrence, who you might know as Lawrence of Arabia overthrew the Ottoman 
Turks in WWI in modern-day Iraq and Syria, using strategic human connections at the local 
level. He did so by going into tribal environments and creating a level of trust that unified 
various tribes around one thing that they could all agree on through storytelling of ‘what could 
be.’ He wanted to help others who followed behind him do the same so he wrote The 27 Articles 
to share with them.

Scott has taken these Lawrencian skills and adapted them to the Rooftop Leadership 
methodology and in this series will share the 27 Waterline Articles for the Rooftop Leader with 
you so that you are better equipped to lead through the disengagement, distrust, and distraction 
brought on by prolonged isolation, low trust, and uncertainty. If you’ll lean into these and 
integrate them into your life and business, you will be more attuned to the people you lead and 
be able to look at human behavior in a new way that allows you to lead at a higher level.
 

You can read the original 27 Articles by T.E. Lawrence 
here:https://wwi.lib.byu.edu/index.php/The_27_Articles_of_T.E._Lawrence
 

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