Tell Us How You Feel With A Text Review

This episode outlines the 2026 marketing strategy for our most recent flavor, Watermelody. It details a comprehensive campaign "Dropbook" to maximize its national potential in 2026. The strategy centers on positioning the beverage not just as a drink but as a "pop culture moment" with the excitement of a new music drop, complete with phases for Awareness, Consideration & Trial. Key consumer insights reveal the necessity of messaging that emphasizes both a "healthy energy boost" as well as "great tasting", not least since the brand currently lags competitors in the latter. The launch plan involves unique, scarcity-driven activities such as "Whisper Drop" teasers, limited-edition Supreme-style drops, and a potential Pinkpantheress collaboration to drive buzz and purchase intent among its target audience.

If you are interested in the original source material for this episode, just reach out to Gordon for a copy.