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Waterpark Wealth: Maximize Revenue from Concept to Launch ft. Ken Handler
🎙️ Live with Sondra: Waterpark Wealth — Maximize Revenue from Concept to Launch ft. Ken Handler
Welcome to this episode of Live with Sondra, where we take a deep dive into how today’s most successful water parks engineer revenue on purpose. Joining Sondra is Ken Handler, President of Global Management Amusement Professionals (GMAP)—a trusted turnaround expert with over 30 years in the attractions industry and hands‑on experience with more than 100 water parks worldwide.
Join us for an informative episode of Live with Sondra. In this session, Ken Handler and Sondra dive into:
- Revenue Architecture from Day One: Why profitable water parks don’t happen by accident—and how revenue must be intentionally designed from concept, layout, and guest flow to launch.
- Identifying & Eliminating Revenue Leaks: The most common places parks lose money, from underperforming F&B to underutilized space, and how to fix them fast.
- Food & Beverage as a Profit Driver: How elevating food quality, placement, and presentation directly increases per‑cap spending and guest satisfaction.
- Data Over Guesswork: Why “we think” and “we feel” are dangerous assumptions—and how using real operational data transforms decision‑making.
- Turnaround Strategies for Distressed Parks: The first high‑impact fixes Ken implements when rescuing underperforming or struggling properties.
- Hospitality vs. Service: Why true hospitality builds loyalty, repeat visits, and long‑term revenue—not just transactions.
- Training for Revenue, Not Survival: How investing in leadership and management development multiplies results across frontline teams.
Tune in for an exciting session on water park revenue strategy, operational excellence, and sustainable growth.
Connect with Ken Handler on LinkedIn (leave blank for manual addition)
Connect with Sondra Shannon to learn more about Gatemaster’s role in strengthening revenue architecture and operational intelligence: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra
View all episodes
By Sondra Shannon🎙️ Live with Sondra: Waterpark Wealth — Maximize Revenue from Concept to Launch ft. Ken Handler
Welcome to this episode of Live with Sondra, where we take a deep dive into how today’s most successful water parks engineer revenue on purpose. Joining Sondra is Ken Handler, President of Global Management Amusement Professionals (GMAP)—a trusted turnaround expert with over 30 years in the attractions industry and hands‑on experience with more than 100 water parks worldwide.
Join us for an informative episode of Live with Sondra. In this session, Ken Handler and Sondra dive into:
- Revenue Architecture from Day One: Why profitable water parks don’t happen by accident—and how revenue must be intentionally designed from concept, layout, and guest flow to launch.
- Identifying & Eliminating Revenue Leaks: The most common places parks lose money, from underperforming F&B to underutilized space, and how to fix them fast.
- Food & Beverage as a Profit Driver: How elevating food quality, placement, and presentation directly increases per‑cap spending and guest satisfaction.
- Data Over Guesswork: Why “we think” and “we feel” are dangerous assumptions—and how using real operational data transforms decision‑making.
- Turnaround Strategies for Distressed Parks: The first high‑impact fixes Ken implements when rescuing underperforming or struggling properties.
- Hospitality vs. Service: Why true hospitality builds loyalty, repeat visits, and long‑term revenue—not just transactions.
- Training for Revenue, Not Survival: How investing in leadership and management development multiplies results across frontline teams.
Tune in for an exciting session on water park revenue strategy, operational excellence, and sustainable growth.
Connect with Ken Handler on LinkedIn (leave blank for manual addition)
Connect with Sondra Shannon to learn more about Gatemaster’s role in strengthening revenue architecture and operational intelligence: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra