Today we talk with Brad Hanson, a seasoned communication specialist and former WAOW news director, delves into his career journey from Dubuque, Iowa, to setting down roots in Wausau. Despite the transient nature of TV journalism, Hansen explains how community ties, family, and a supportive school district kept him anchored. He reflects on the challenges of balancing family life with a demanding media career and the industry's evolving landscape. His candid insights reveal the personal and professional struggles during corporate cutbacks at Channel 9 and his decision to transition to a role at Greenheck, seeking fresh energy and work-life balance.

To hear and watch the full unedited discussion with Brad Hanson: https://www.youtube.com/watch?v=MwJgufBO30g