Women in AV founder, Jennifer H. Willard, is attending and reporting from this year’s NSCA Business and Leadership Conference in Phoenix, Arizona. NSCA’s BLC is a one-of-a-kind industry conference that brings together the business owners and leaders of AV systems integration companies for 3 days of seminars, speakers, and networking with peers and colleagues about topics related to the state of the industry and it’s future. And, a golf charity that raises money for the NSCA Education Foundation. The theme of this year’s BLC is Transform Your Business into the World of Tomorrow.

This year, Willard is attending as an owner/end-user and it will be the first-time this sector of our industry is participating in the conference. She will be a panelist on the Beer n’ Bull session that will focus on Developing Winning Partnerships between the manufacturer, systems integrators, and owner/end-users.