The CMO Show, a podcast about brand storytelling and the future of marketing. Our guest, Wayne Arnold, co-founded creative agency Profero in 1998.

Back then, he was sure digital would become fundamentally important to the marketing industry. It turned out he was right.

Now the global CEO of Lowe Profero, Wayne joins Mark Jones, chief storyteller + CEO at Filtered Media, to talk about APAC marketing and the challenges CMOs face in the region. They also chat about how Unilever used old-school Nokia mobiles to win most effective campaign of the year, and the attributes a CMO needs to become CEO.