#44: Rebranding is a high-stakes game that can make or break business success. These tragic rebranding mistakes have cost huge companies like Tropicana, Hershey's, The Gap, Kraft—plummeting sales significantly.

Don’t become the next brand cautionary tale. In this business podcast, we talk about the biggest, costliest rebranding failures and extract the key lessons to avoid financial disaster for your own company. Fine-tune your rebranding strategy as we analyze real-world examples of dramatic brand overhauls gone horribly wrong, uncovering exactly why they failed and how to adopt best practices for long-term profits.

You’ll walk away ready to relaunch or restart your brand the right way—without taking on catastrophic losses. Let’s keep rebrand ROI positive and prevent the profit-killing, company-tanking tragedies too many brands experience. Discover the 5 critical strategies to think over before you relaunch your new logo, name, or brand identity shift, no matter how big or small.

Intro

2:10 Tropicana Orange Juice

4:50 The Hershey's Company

7:10 Gap

12:30 KRAFT, Kraft foods

16:10 Favorite Rebrand

17:00 Things to Consider before rebranding

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