It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.Reflecting on ProgressBefore we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and deligh...

5 Ways to Level Up in 2024

A business and lifestyle podcast hosted by Sarah Wahhab of Mulberry &amp; Moss Floral Studio. Take your morning coffee with a splash of inspiration, encouragement, and business tips to get you through your day! New episodes every Thursday&nbsp;

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You are going to love this conversation!In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered t...

Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience. If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play.Join us at our Spring Workshop Intensive! Dive into hands-on floral a...

How to Stand Out To Your Dream Clients

Need ideas for hook phrases that are sure to get you results? Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting? We're continuing the conversation from last week about instagram strategy, and today were getting  deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales!Plus, I'll give you 4 different formul...

Get Your Instagram Sh** Together - Part 2

Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires.We tackle the common fear of appearing too salesy on Instagram...

Get Your Instagram Sh** Together Bestie

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine you...

5 Ways to Level Up in 2024

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