6 Ways to Measure Your Brand Reputation

My guest today is Eddie Hull, the Associate Strategy Director of FutureBrand and he is here to help us understand the biggest takeaways from this year’s FutureBrand Index for entrepreneurs and small businesses.   To gain insight on how strong brand reputations are perceived and managed, listen for the six dimensions that are used for the study, as well as how the pandemic has changed how brands are seen. Tips For A Brand With Staying Power   Thought leadership — Move your thought leadership outside closed doors; companies highly placed in the index highlight their leaders.   Authenticity — Connect with your customers and build trust. People are starting to challenge the legitimacy of institutions and brands are no exception.   Trust — Building trust requires consistency and a clear purpose.   Adopt and integrate tech — You will need it to walk into the fourth industrial revolution. About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About Our Guest   Eddie Hull is the Associate Strategy Director of FutureBrand where he develops brand and communication strategies for companies such as Ford Motor Company, Allstate, Fidelity, and the Bill and Melinda Gates Foundation.   You can learn more about Eddie Hull on his LinkedIn.   Mentioned FutureBrand Index   Resources   Are you interested in firmly establishing your CEO or executive brand, expanding your influence, or becoming more of a thought leader in your field?   Consider my personal brand mapping strategy process. For more information on how we can work together to design and implement your personal CEO or Executive brand, give me a call for an initial consultation at no charge at 415-260-4615 or you can reach out to me at Sterling Marketing Group.