9 ways to price your agency’s services

On this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business.

They go into the pros and cons of 9 different models used across the industry and apply their own personal experiences, providing a unique take on the topic.

Resources

* Choosing the Right Pricing Model for Your Agency

Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin 

Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin

Gini Dietrich 

and I’m Gini Dietrich,

Chip Griffin 

and we’re here today to talk about pricing models. Not pricing models but pricing models. Oh boy. Yeah. I gotta give listeners know at this point, Jenny I have to come up with something weird to sort of tight to make Joe weird. Yeah. Strange. I’m a strange person. It is what it is.

Gini Dietrich 

Today, dear listeners and viewers, I learned that Chip Griffin used to have an earring. I did I did. That is so uncharacteristic that I am still shocked at this news.

Chip Griffin 

Time a shocking individual journey. But in fairness, as I told you, I was a kid. So this is no

Gini Dietrich 

doesn’t matter. You you as a kid, it doesn’t matter because it’s still uncharacteristic. You as a kid, I pretty much can guarantee He wore a suit and a tie or a bow tie every single day in high school while you’re trying to take down the school board. So you having an earring just just not fail.

Chip Griffin 

Now, wait a minute here. I did not wear a suit and tie. I did wear a collared shirt every single day. Of course you In fact, I’m not sure well, it’s probably just in the last few years that I’ve worn a non collared shirt in public. I still remember the first time that I went No, I Well, I sometimes will wear it to a sporting event. Like if I’m out in the sun. I don’t I don’t put on a golf shirt like I have on now but I generally I don’t

Gini Dietrich 

what do you what do you wear a T shirt or your Oh, your friend has let’s say that I’m taking

Chip Griffin 

I’m fairly certain that that that that is that is not on the approved list of

descriptive terms anymore.

Gini Dietrich 

Thank you, right?

Chip Griffin 

Please come into the 2020s or the 20. teens. Yeah, no, I still remember the first time that I walked into the custom scoop offices probably 15 or 16 years ago in a pair of blue jeans. And I had a staff member say to me, I didn’t even know you owned blue jeans,

Gini Dietrich 

exactly where they pressed with, like pleats on them and everything they were

Chip Griffin 

not because the only time back then that I would wear jeans in public was if I was going to Home Depot or something like tha...