PTs and health and fitness coaches in general, let's talk straight. Successful branding doesn’t happen by accident. As a practice owner, your goal is to create strong messaging that makes potential clients feel a certain (positive!) way about you, and the best way to achieve that is with a thought-out branding strategy. Branding is a critical component in marketing your business. It shapes your audience’s perceptions of who you are as a PT or coach. An effective and memorable brand is one where your target audience perceives your business exactly how you wish it to be perceived. 

That takes intentionality, strategy and honoring your signature strengths and brilliance as a PT or coach. When executed masterfully, your brand will resonate on an emotional level with your target audience, so much so that they are drawn to you and your offerings and become advocates for your brand. 

On today’s episode of Healthcare Hacks and Connections, Emily Carlson shares her wisdom on how being authentic in your branding and messaging is the only way to go if you are to build trust and loyalty. She highlights that your branding strategy has to be audience-oriented in order to speak powerfully to your dream clients. 

Emily used to be a fitness and nutrition coach and realized there was a gap for many coaches in the connection with their community and audiences. There was so much focus on what others were doing and not enough introspection and genuine authentic delivery from each individual's core values. And that’s what inspired her to start helping coaches create their brands around the attractive characters within their businesses to improve brand awareness and eliminate the stress around content creation and even make it fun. It’s going to be a value-packed episode as she shares exactly how you can go about that so don’t miss out.

Emily will touch on such topics as:

• Creating a DIY Brand Blueprint for coaches who can’t afford a branding team.
• Helping health and fitness coaches to create a connection with their clients by being authentic.
• How to build a coaching business that can evolve with a big team founded on a culture from the attractive character (The owner of the business).
• Why branding for most PT practices fails and the content mistakes that coaches make all the time.
• Having more connection-based calls to action and less salesy calls to action to deliver the value that your target market needs.
• Messaging secrets to apply in your copy: Start by knowing your ideal client avatar and packaging your service as a solution to their needs.
• Everything in branding and content marketing comes back to identifying who you are, figuring out how you speak, and how you best communicate.
• Looking at your business through the lens of having smart goals.
• Branding and marketing are intertwined, but branding is an identifiable face of who you are, what you present, and how you show up in the space while marketing is more focused on your service and business growth.
• The importance of making sure your client doesn’t feel like just a number.

Hack: Be more human, show up as a human and be more authentic in your branding and messaging. Don’t say something because you think that’s what your target market wants to hear.

Reach out to Emily: 

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Instagram: @fitness_over_fears

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