11 Ways Your Business Can Survive the Pandemic — With Guy Kawasaki

Guy Kawasaki is the Chief Evangelist of Canva and the creator of The  Remarkable People podcast.   In this episode of Thought Talk Guy shares his thoughts on how bad times make good companies and discussed ideas from his recently published Youtube video “The Art of Perseverance: Surviving the Pandemic.” In this episode, we talk about everything from taking the time to organize your inbox (and toolbox) to actionable ways to keep your business afloat while battling the feelings of failure that may arise from the current economic circumstances. Strap in, and get ready for a good laugh on top of a hearty dose of sound advice. Tips For Persevering Through This Pandemic   Run the right race —Entrepreneurship today isn’t a sprint or even a marathon, it’s more like a decathlon.   Focus on cash — right now, your marketing isn’t about being cool, it’s about staying afloat; there will be no white knights and silver bullets, you are the only one who can make or break your business; don’t count on help. (If you get it, it’ll be a boon!)   Cut deeper than you think — easy to say and hard to do but failure to cut spending deeply now, can create regret later.    Tap your customer base — they are the most reliable source of business you have and skip the middleman for any transaction; go direct.   Find your pivot for the future by asking the question: Therefore what? — this is probably my favorite of Guy’s tips from our interview.   “YOU CANNOT DO AN APPLES TO APPLES TRANSLATION OF WHAT YOU WOULD DO IN FRONT OF A ROOM IN A SPEECH, ON VIRTUAL, IT DOES NOT WORK.” — Karen Tiber Leland About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook   About Our Guest Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley) and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.   You can learn more about Guy Kawasaki on his Twitter|LinkedIn|Instagram|Youtube|Website   Mentioned Canva The Art of Perseverance: Surviving the Pandemic”, by Guy Kawasaki Guy Kawasaki’s Remarkable People podcast Calendly Resources Today’s most successful CEOs, executives and enterprises set their sights on developing a long-term rather than a short-term strategy for building their personal and business brands.   My latest book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, really helps entrepreneurs, business owners, CEOs, and executives create their brands by design rather than by default. It also helps them gain greater influence in their industries and companies by becoming thought leaders in their field.   To find out more and order the book, go to Amazon.com   For more information on my service offer, contact me directly at [email protected] or visit Sterling Marketing Group.