Marketers are always on the lookout for new, innovative, and relatively inexpensive means of reaching their ideal customers – and once they find a channel that works they stick with it.

Now, as a marketer, imagine reaching your consumers at those moments when they aren’t distracted by notifications from Facebook and Twitter – that’s what Waze, a navigational app acquired in 2013 by Google is promising businesses who use their app.

This GPS navigation social network is a platform for drivers to share information with other commuters about what’s happening on the road.